MakTeck

Email publishers find it a daunting task to target their subscribers wit
relevant ads despite the fact that every mail opened is of high value.
This is important as subscribers stand as the major source for grabbing
the content, click on a link or initiate an impression at least; all of
which end up as a major source of revenue and publicity.

However the idea of targeting the right ads to the right people remains an issue and to ease that out AdRocket
fires up to make ads in your newsletters and updates more meaningful.
This is done by  taking into account the subscribers behaviour ,
interest and other factors to deliver relevant ads.

The idea is to dish out ads that are directed at
individuals rather than categorising them into segments. It’s more like
learning a about your subscriber’s likes and dislikes, without the
playing around with identifiable user data and making sure that
whatever you deliver is exactly that intrigues the user’s interest.

AdRocket is more like your agent taking care of all
your advertisement problems and increasing your eCPMS without giving
your subscribers a chance to raise concerns over their privacy being
attacked or their mail boxes being filled with spam. AdRocket makes
sure its services end up proving advantageous to both the consumer and
the publisher.

[via startupmeme]